8.12.2006

It's All in His Head

Gerry McCambridge is one of my favorite Vegas performers. The Las Vegas Review-Journal.com and Mike Weatherford do a fine job of interviewing Gerry, discussing the business side of mentalism, and highlighting his personality..

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Gerry McCambridge, aka "The Mentalist," tells his audience at the Stardust he is "a student of human nature" who likes to sit at a shopping mall for hours at a time studying people and their behavior.

As it turns out, this is true.

Catching up to McCambridge the next day at the Fashion Show mall, one finds he was just vague about the details. He is in fact studying the ticket booth in the mall's food court, trying to fathom the nature of what makes people buy tickets to Las Vegas shows.

"This is show business. It's two words. I've got the show down pat,"

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