So, you've got a magic-related website. You have numerous pages, you've submitted your site to search engines, and you are patiently waiting for the world to beat a path to your site..
I'm not going to get into all the particulars of getting a web site listed and indexed in the search engines (SE's). That would take volumns. What I am going to do is offer a couple of tips to correct basic mistakes webmasters make. If you are making these mistakes.. correct them now, or be content to pay more in hosting fee's than you'll make off sales. I guarantee you that...
(A)Forget loading your homepage with dozens of keywords.
SE's will look only at your most relevant keywords, and rank you accordingly. Your web page must be optimized for those keywords, and you CANNOT optimize one webpage for a dozen or more keywords. It's just not mathematically possible..
Use keywords that exist in your domain name and/or paragraph headings, since these are the words SE's deem as being most relevant. If your prime keywords are not in your headings, or if you don't use paragraph headings, go create some...
Words listed as 'bold text' or 'italics' are given greater weight by SE's. So make sure some of your keywords and keywords phrases are italicized.
(B)Make double-sure your interior pages are optimized, just as your home page..
This is the number one mistake most webmasters make. They feel that getting the 'bots to their site is enough. ALWAYS create interior pages that have their OWN keywords and meta tags. You have no idea how much traffic you lose each and every day because your inner pages are not properly listed and indexed in the SE's. Use the same general guideline as above and utilize italics and headlines to draw attention to your keywords.
To find out right now if your interior pages are being crawled.. do the following. Go to Google and do a google search as follows:
site:yourwebsite.com
To use my site as an example-- site:streetmagic.info . This will bring up ALL the pages Google has listed for your site. If you don't see all your pages, then you have a pretty good idea where you need to start..
(C)Make sure EVERY page on your site can be navigated to from your homepage.
If the SE spider's can't get there, then it WON'T get indexed. You don't have to have a direct link from your homepage, but you do need to be linked within three pages of your homepage. In other words, your homepage can be linked to a page, that is linked to a page, that is linked to a page. Any farther than that and the spiders may call off the search.
Again, to use my site as an example, you will notice on my homepage that I have a link to 'Magic Roadshow Archives'. Follow that link and it leads you to a page that has a link to every issue. Every issue has a link that leads back to the homepage.
Remember.. Google and Yahoo DO NOT rank sites... they rank pages. Think of every page on your site as a golden opportunity to get in the search engines.
More later..
No comments:
Post a Comment