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Two things.. I don't usually have any idea what the content of my next issue of eMagic Deluxe ( due out Apr.15 ) will be about until roughly three days before publication. I compile resources and articles, sort through them and make my final decision just before putting everything together..
I can safely say that I have my next issue ready, and I still have a week to go.. I have a really good interview with Oz Pearlman in the folder, and I will run it in the next issue. Oz was kind enough to take the time to answer a number of lengthy questions that I wanted to ask...
Not your typical "what's your favorite color?" stuff..
Another popular fella completed an interview for me recently, and his answers were each about half the length of my questions. I wanted the interview to tell me something meaningful about the guy... I suppose it did..
It won't see the light of day.
Secondly, my newsletter 'eMagic Deluxe Journal of Magic' will undergo a name change in the next month. The new name will be 'Magic Roadshow'. I plan to combine it with a new website that's in the works - of the same name.
I don't know.. I like the name eMagic Deluxe, but it was intended to be a 'Cadillac Deville' type name. Many folks didn't get it. They changed Deluxe from a noun to a verb, and it lost it's significance.. My newsletter became 'eMagic - deluxe journal of magic' and that wasn't what I wanted, or intended..
It has never been a 'deluxe' journal of anything. It's a newsletter...
A very well-known marketer told me the other day that "newsletter's are dead". What he should have said was.."marketing newsletter's are dead". At one time, every Tom, Dick, and Harry had a marketing newsletter. There was literally tens of thousands.
Marketing newsletters ARE dead. I had one called the 'eBiz Beacon' several years ago, and was one of the lucky ones who sold my newsletter before the 'spam crises'. A publishing company outside Washington DC wanted my newsletter, and I made them the proud owners...
But.. I felt then, and still feel, that newsletters serve a valuable purpose. Even though I can get my daily paper on the web, I still subscribe to the paper version because it has it's conveniences. Magic newsletters serve a purpose as well... as long as they provide information that you would have trouble finding elsewhere..
What do you think?
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1 comment:
I agree David. But Dan Kennedy and Dave Dee are exceptions in that they actually have a vast body of useful info to sell to others.
They use their newsletters as a tool to help with their business, which is the right idea. But the ones that I meant to target were the thousands who didn't have a product.... only a newsletter, and thought that they would make a living by selling affiliate info and ads in their newsletter.
There is STILL a good market for newsletters in all fields, IF the publishers offer something of real value. Dan and Dave offer original content to a specific market, and that's the way to go...
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